Technology Marketing

ABOUT

FOUNDATION is a specialist communications consultancy for technology companies that need a new way to position and market their service or product.

We provide highly experienced, rapid development of core communication elements that can be used to effectively market and differentiate your business.

We can help you define and articulate your offering in a compelling way that’s clear, intelligent and sets you apart from your competition.

Because we operate with a tech mindset, we understand that flexibility, agility and speed are critical to success. We can evaluate your unique situation and demonstrate solutions in days and weeks – not months.

DEAN LOGAN

FOUNDER + CEO

Dean brings over 25 years of communications and marketing expertise to FOUNDATION. With a mix of B2B and consumer experience from different agencies, he has a solid industry background with a strong focus in positioning, branding and database-driven direct-response marketing.

During the course of over two decades in the agency world, he found that he was increasingly drawn to technology clients. Focusing more and more on this field gave him not only a deeper understand of technology marketing, but a stronger appreciation of what a tech client’s business is about and the unique challenges it faces.

DEAN LOGAN

FOUNDER + CEO

Dean brings over 25 years of communications and marketing expertise to FOUNDATION. With a mix of B2B and consumer experience from different agencies, he has a solid industry background with a strong focus in positioning, branding and database-driven direct-response marketing.

During the course of over two decades in the agency world, he found that he was increasingly drawn to technology clients. Focusing more and more on this field gave him not only a deeper understand of technology marketing, but a stronger appreciation of what a tech client’s business is about and the unique challenges it faces.

dean logan

EXPERIENCE

AT&T
Lenovo
Lucent Technologies
Wavecom
Sensus
Bandwidth
Charter
Eaton
Nuvox
Truphone
Centurytel
Dais
Intermedia
Client-logos-ibm
Bell Howell

WORK

Lenovo 2016 Product Photography
DCD Marketing :: Branding + Positioning
EMA Capabilities PowerPoint
IBM Executive Briefing Center
Triangle AMA Membership Campaign
MIPAYWAY POSITIONING + BRANDING
WAVECOM INTERNAL MOTIVATION CAMPAIGN
LENOVO YOGA PRODUCT REPOSITIONING
BELL AND HOWELL BRAND POSITIONING + VISUAL IDENTITY EVOLUTION
BANDWIDTH PRODUCT SALES PRESENTATION
AT&T PARTNER EXCHANGE WELCOME KIT
LENOVO THINKSTATION DUAL-PHASE REPOSITIONING

WHY

Because FOUNDATION is agile and singularly focused on partnering with you to communicate the benefits of your technology offering, we learn and act faster to achieve your goal: having an actionable, clearly-defined set of elements that will effectively market your unique offering to your target audience.

Having clear, powerful communications in the marketplace is crucial for any company. Successfully executing that for the technology industry is even more difficult because of the very unique languages, diverse audiences, multiple processes and constantly shifting market dynamics. You want a marketing partner who appreciates and understands these critical differences.

CONTACT

{ 919.412.0223 }
{ Email }